Schools and Social Media
Social Media Reading List for School Leadership:
http://newhampton.wikispaces.com/Social+Media+Reading+List
Three minute video overview about the list is here: http://www.youtube.com/watch?v=H--oM2oipbo
George Couros' posts for school adminstrators:
http://connectedprincipals.com/archives/5786
Unmasking Digital Truth:
http://unmaskdigitaltruth.pbworks.com/
Dear Head of School:
http://www.edsocialmedia.com/2009/04/dear-head-of-school/
Lorrie Jackson:
http://www.edsocialmedia.com/2009/04/fast-track-your-social-media-marketing-plan/
http://lorriej.wordpress.com/2009/04/14/independent-schools-and-twitter-best-practices/
http://www.squidoo.com/schoolmarketingsocialmedia
http://lorriej.wordpress.com/2009/07/11/your-school-site-and-social-media/
William Stites (MKA):
http://www.edsocialmedia.com/2009/05/social-media-in-travel-programs-part-1-overview/
Jason Ramsden:
http://www.edsocialmedia.com/2009/05/"knowledge-mining-with-social-media"/
What to include in your social media publishing schedule:
http://www.edsocialmedia.com/2011/04/what-to-include-in-your-social-media-publishing-schedule-part-two/
Upper Canada College case study
http://www.edsocialmedia.com/2009/04/case-study-upper-canada-college/
ISEnet's NING listing of schools that Tweet:
http://isenet.ning.com/page/twitter-feed-from-independent
Elizabeth Allen: http://www.alumnifutures.com/2009/04/managing-linkedin-alumni-groups.html
Colgate University's microblog: http://colgateuniversity.wordpress.com/
Case Commission on Alumni Relations: http://www.alumnifutures.com/2009/04/what-is-the-commission-on-alumni-relations.html
Brad Ward on differentiation:
http://squaredpeg.com/index.php/2009/12/16/differentiation-higher-ed-marketing/
Martin Kelley:
http://www.facebook.com/note.php?note_id=171916270514&id=73354222901&ref=share
http://www.youtube.com/watch?v=olXNcOGMaS8
Tools to monitor reputation online:
http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html
Measuring results:
http://altitudebranding.com/2009/06/the-difference-between-hard-and-hard-work/
Looking at social media as crm:
http://www.socialmediamarketinguk.com/social-crm-the-next-big-thing
Strategic thinking & blogs: http://www.chrisbrogan.com/strategic-blogging-and-some-tactics-to-nail-it/
Social media education:
http://doteduguru.com/id3162-help-me-help-you-social-media-education.html
Social Media System for Schools
http://www.schneiderb.com/my-social-media-system-for-schools/
Social media for higher ed:
http://doteduguru.com/id3264-eduweb-2009-live-blog-twitter-for-higher-ed.html
Listening to HS alum tweets:
http://alumtweet.com/index.cfm?
Best Practices for Training Content Contributors
http://doteduguru.com/id4338-best-practices-for-training-content-contributors.html
http://socialmediaschools.com/
http://www.ptotoday.com/ptoblog/parent-involvement/2009/07/07/my-tip-of-the-week-parent-involvement-and-the-classroom-connection/
Does Self-Promotion = Community Building?
http://davefleet.com/2009/07/selfpromotion-equal-communitybuilding/
Can Social Media Be Taught?
http://adamhcohen.com/can-social-media-be-taught
Alumni Lists:
http://listorious.com/EtiquetteWise/alumni-associations
It's not tech vs. no tech.
It's active tech vs. passive tech.
http://teachpaperless.blogspot.com/2009/07/problem-with-naked-classrooms.html
David Truss:
http://pairadimes.davidtruss.com/future-of-education-open-distributed/
Developing a Social Media Plan:
http://searchenginewatch.com/3634650
Should CEO's and Exec Directors Use Social Media?
http://beth.typepad.com/beths_blog/2010/02/should-ceos-and-executive-directors-use-social-media.html
Here comes outcomes-oriented promotion! (saw this tweet in my stream on 7/30/09):
PurchaseSUNY Purchase Music alum Jenny Owen Young in Nashville Music Scene http://tinyurl.com/lydcy5
MacArthur Foundation: http://digitallearning.macfound.org
Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
http://www.youtube.com/watch?v=sIFYPQjYhv8
http://www.newcommunityrules.com/ - Social Marketing fabulousity
Video & reading list on social media for schools:
http://www.dangerouslyirrelevant.org/2010/04/video-social-media-reading-list-for-school-leaders.html
Brad Ward's (Blue Fuego) presentation at NACAC 2009: http://bluefuego.com/index.php/nacac-2009/
"Everyone is my potential teacher. Do we think about ourselves as the people students can learn FROM? Or the people who they can learn WITH? That's a shift that needs to happen. And we have to figure out a way to enable our students to connect. The rewards SO far outweigh the risks." ~ Will Richardson
http://blip.tv/file/2313087 (Will Richardson in a breakout session at the 2009 Whipple Hill User Conference)
EdSocial Media
http://www.edsocialmedia.com/2011/11/getting-started-with-google-pages/
(EdSocial Media recorded webinar; 45 min.)
http://www.edsocialmedia.com/2012/04/a-day-full-of-social-media-content-education/
(EdSocial Media post-conference report)
Ben Jones (then MIT blogs, now Oberlin) keynote at EdSocial Media 2010:
http://www.whipplehill.com/news/podcasts/benjones.aspx
Will Richardson?:
http://www.edsocialmedia.com/2009/11/edsocialmedia-bootcamp-keynote-st-johns-prep/
Chris Brogan:
Social Media Projects You Could Start Today
Scaling Social Media
Reasons to resist Facebook:
http://doyle-scienceteach.blogspot.com/2010/08/5-reasons-teacher-should-avoid-facebook.html
Chris Brogan:
http://www.edsocialmedia.com/2010/09/7-questions-with-brogan-chris-brogan/
"I visited a charter school recently where they’re raising salmon from eggs, and doing so with a sister school in Ireland over skype. That one little exercise got me excited enough to think about my kid attending that school instead of public. With one little YouTube video showing that experiment off, I’d imagine hundreds more potential applicants. Why wouldn’t you share content that shows off how excellent your school is? It’s much better than an ad."
Yammer video:
http://www.cnn.com/video/data/2.0/video/bestoftv/2011/06/14/exp.nr.simon.yammer.work.cnn.html
Lyn Hilt talks about Blogging "show & tell": http://www.connectedprincipals.com/archives/2677
Creating a plan/ SEO
http://www.ragan.com/Main/Articles/45223.aspx (15 minutes every morning)
http://www.seomoz.org/blog/how-to-perform-the-worlds-greatest-seo-audit
http://socialmediatoday.com/ckieff/560513/what-s-your-social-media-strategy
http://www.chrisbrogan.com/work-the-plan/
http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/
http://www.seomoz.org/blog/grassroots-seo-strategy-process-life-cycle
http://www.seomoz.org/beginners-guide-to-seo
http://www.schneiderb.com/what-is-a-landing-page-and-why-you-need-one/
http://www.inboundpro.net/how-to-create-effective-start-here-page
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012
http://www.mackcollier.com/social-media-consulting/social-media-strategy-audit/
http://www.mpdailyfix.com/12-must-have-resources-for-getting-started-with-seo/
http://www.seomoz.org/blog/youtube-ranking-factors-whiteboard-friday
http://www.seomoz.org/beginners-guide-to-seo/keyword-research
Listening/Monitoring/Dashboard
http://doteduguru.com/id3764-building-your-own-listening-post.html
http://www.briansolis.com/2009/11/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media/
http://brandsavant.com/turning-social-media-monitoring-into-research/
Where to Put Your Lever/ Making the Case
http://www.forbes.com/sites/christinecomaford/2012/06/19/if-you-are-not-social-you-will-shrink-10-steps-to-becoming-a-social-business/
http://www.e4africa.co.za/?p=1064
http://learningcircuits.blogspot.com/2009/11/presenting-value-of-social-media-for.html
NMSH principal interview by @ShellTerrell
http://teacherbootcamp.edublogs.org/2009/11/18/equipping-schools-with-tech-interview-with-eric-sheninger/
http://www.fastcompany.com/1829981/straight-talk-about-social-media-a-qa-with-jason-falls ("No Bullshit Social Media" interview w/ Jason Falls)
Harold Jarche on Social Learning:
http://www.jarche.com/2009/11/the-value-of-social-media-for-learning/
Why you should use social media (George Couros):
http://georgecouros.ca/blog/archives/1161
10 Ways Schools Are Using Social Media: http://www.eschoolnews.com/2011/10/21/ten-ways-schools-are-using-social-media-effectively/
http://blogs.hbr.org/cs/2011/11/social_media_success_is_about.html
Getting started: http://www.christopherspenn.com/2012/01/how-do-i-get-started/
http://www.gartner.com/it/products/research/media_products/social_org/index.jsp
@bradleyanthonyj @markpmcdonald
(Overview: http://hbr.org/product/the-social-organization-how-to-use-social-media-to/an/10536-HBK-ENG
http://blogs.gartner.com/anthony_bradley/2011/10/31/social-media-versus-knowledge-management/
http://www.likeable.com/2011/11/tips-to-consider-for-your-2012-social-media-plan/
The key to social success is knowing WHO your audience is and HOW to build an effective relationship with them.
http://www.briansolis.com/2012/05/the-path-from-a-social-brand-to-a-social-business/
http://www.sla-ecommerce.com/2011/03/implementing-effective-social-media.html
Some companies may utilize social media as a way to build an email list of prospective customers, while others may wish to use it as a way to brand their company as a thought leader in the marketplace.
http://23ca.wordpress.com/2011/11/09/would-you-follow-your-own-firms-social-media-site/
Your social media presence is a living, growing organism. If you feed it with the right food and nurture it … it will give great rewards and satisfaction.
http://blogs.hbr.org/cs/2011/11/separate_social_media_from_mar.html
Think about how you can create mass collaboration and become a social organization.
http://www.ragan.com/Main/Articles/44931.aspx (Making the Case)
Email campaigns
http://www.whatcounts.com/resources/webinars-page-lr/choose-your-own-email-marketing-webinar/
http://www.whatcounts.com/resources/webinars-page-lr/advanced-emailsocial-integration-webinar/
(Chris Penn's webinars)
http://blog.hubspot.com/blog/tabid/6307/bid/33083/27-Ways-to-Slice-Dice-Your-Email-List-for-Better-Segmentation.aspx
http://www.whatcounts.com/2012/05/6-ways-to-make-your-email-marketing-more-human/
Blogging
Blog as lab:
http://bestbloggingtipsonline.com/7-ways-to-use-your-blog-as-a-lab-even-if-you-sucked-at-science/
http://www.convinceandconvert.com/social-media-marketing/11-must-dos-for-the-serious-blogger/
Blog from the top:
http://principalj.blogspot.com/2011/12/leading-way-with-staff-memos.html
Blogging: http://goodthingsatkent.wordpress.com/
Adding value:
http://rossdawson.com/frameworks/newsscape/
Pinterest
http://kirstencweiss.wordpress.com/2012/08/16/how-to-build-the-perfect-marketing-pin-on-pinterest/
General Social Media tips
Workflow:
http://www.britopian.com/2012/08/12/operationalize-your-content-marketing-strategy/
Leadership:
http://connectedsuperintendent.wordpress.com/
Crisis management strategies vid:
http://www.youtube.com/watch?v=cy01yleffYw
Recommended Social Media books:
http://windmillnetworking.com/2011/12/19/best-social-media-books-2011/
http://web.vanderbilt.edu/resources/social-media-handbook/best-practices-social-media/
Vanderbilt University's "best practices" site
http://michaelgallagher.posterous.com/creating-new-academic-networks-with-commons-i
"These Commons approaches, while perfectly fine for what they are designed to do are essentially walled garden approaches."
http://www.bestcollegesonline.com/blog/2011/11/28/20-best-ted-talks-for-students-of-social-media/
Assessing for awareness:
http://www.ryanbretag.com/blog/?p=2747
20 Do's & Don't
http://www.toprankblog.com/2011/12/20-social-media-dos-donts/
How to be a thought-leader DJ:
http://blogbrevity.posterous.com/content-curation-for-twitter-how-to-be-a-thou
The power of noticing:
http://www.youtube.com/watch?feature=player_embedded&v=7FHdHUzRnms# !
Event marketing
http://www.schneiderb.com/media-growl-annual-auction/
Content marketing
http://blog.junta42.com/2012/02/history-content-marketing-storytelling/
Content marketing hashtags:
http://www.ragan.com/Main/Articles/45305.aspx
Seven Mistakes Independent Schools Make on Their Websites:
http://www.enrollmentcatalyst.com/2012/04/26/seven-mistakes-private-schools-make-on-their-website/
Intro to 7 most popular social networks
http://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspx
Storytelling Tips:
http://www.forbes.com/sites/kareanderson/2012/08/18/5-ways-storytelling-can-boost-participation-and-performance/
Analysis & measurement
http://brandsavant.com/turning-social-media-monitoring-into-research/
http://www.essentialanalysis.org/files/data_analysis_for_school_improvement.pdf
http://www.scoop.it/t/social-media-and-nonprofits-measurement
http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/
http://econsultancy.com/us/blog/8667-which-social-networks-should-you-focus-on-in-2012-infographic
http://www.prdaily.com/Main/Articles/10711.aspx
Analytics: http://visibli.com/
http://www.edsocialmedia.com/2011/11/social-media-branding-composing-a-cohesive-tune/
http://supportyourlocalcinema.com/profiles/blogs/a-question-of-trust-connecting-with-audiences-online
http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/
http://analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html
http://thenextweb.com/socialmedia/2012/04/15/a-case-for-analytics-if-youre-not-measuring-youre-not-marketing/
http://www.socialbrite.org/2012/04/26/measure-social-media-traffic-with-google-analytics
VIDEO
http://bundlepost.wordpress.com/2012/01/27/social-media-and-video-what-you-need-to-know/
Live-streaming: http://www.hammondschool.tv/
Video ideas:
http://www.youtube.com/watch?v=FgND3TADhfc (Thanksgiving)
"One question" videos...
What was the hardest thing you tackled this year?
What is the thing you'll miss most about RPS?
What did your counselor help you with?
What are you proud of about your year this year?
What are you looking forward to this year?
If you could design the perfect course, what would that look like?
What has been your favorite moment as a learner so far this year?
http://www.youtube.com/watch?feature=player_embedded&v=p352_cQ-Rgw
CauseVox's (Rob Wu) framework:
Clear – Describe the campaign clearly and call out the action you want the audience to take, if any.
One Idea – Distill your program and mission into one idea that is easily remembered.
Metrics – Include metrics to appeal to the quantitative and analytical sides. Show days, amounts, and trends.
Personal – Help the audience connect to your constituents or yourself. Have a personality. You don’t need a professionally created video.
Emotive – Make the content emotive to help the reader relate and see the importance of your campaign.
Latch – Use mixed media to capture audiences. Video is the richest form of online communication. Your story is important; it is also unlike any others. Use it to compel others to join your cause.
Why video is more powerful than direct mail:
http://www.justgabe.com/2012/03/30/marketing-on-a-tight-budget/
Open Source video editor: http://www.pcworld.com/businesscenter/article/230531/free_openshot_video_editor_is_tremendous.html
Inbound/ Content Marketing
Inbound marketing options:
http://www.schneiderb.com/inbound-marketing-for-schools-survey/
Inbound marketing:
http://blog.muckrack.com/post/14255877689/inbound-pr-no-spam-happy-journalists-great-results
Content marketing:
http://blog.kissmetrics.com/guide-to-content-marketing/
http://www.seomoz.org/blog/9-tangible-linkable-asset-ideas-and-how-to-build-links-to-them
Content life-cycle (graphic):http://visual.ly/higher-ed-web-content-cycle
http://www.seomoz.org/blog/how-to-build-and-operate-a-content-marketing-machine
http://lecb.physics.lsa.umich.edu/CWIS/SPT--BrowseResources.php?ParentId=660
http://www.conversationagent.com/2012/04/50-content-ideas-to-create-buzz.html
LinkedIn Groups: http://blog.linkedin.com/2011/12/08/design-group-statistics/
http://socialfresh.com/5-social-marketing-lessons-from-social-fresh-baltimore/
OPS (other peoples' sites):
http://www.proctoracademy.org/academic_lens/default.asp
http://www.janrain.com/blogs/on-demand-webinar-tips-extend-your-social-strategy-your-site
(video)
Word-of-mouth:
http://wordofmouth.org/blog/newsletter/5-defenses-against-negative-word-of-mouth
Two kinds of order: spontaneous & designed
http://www.ertnet.demon.co.uk/2kinds.html
http://www.deirdrebreakenridge.com/
PRStudChat (Wednesdays at 8:30pm), @dbreakenridge on Twitter, central NJ
http://www.successful-blog.com/1/even-cheap-is-expensive-when-the-model-doesnt-work/
How to we tell those who don't want to know?
http://www.techsoup.org/learningcenter/internet/webinars/page13207.cfm
Digital Storytelling
Social media old-timers Twitter list:
https://twitter.com/#!/maggiefox/social-media-old-timers
Quasi-democratic community curation; the University of Rochester's Photo Friday:
http://www.rochester.edu/largepics/friday20jan12/
http://www.mackcollier.com/how-much-does-social-media-cost-in-2011/
http://www.mguhlin.org/2012/02/moment-by-moment-social-media-for.html
http://www.admission.org/professional-development/webinars/socially-acceptable-social-media-and-admission/index.aspx
Analysis of social media crises:
http://www.web-strategist.com/blog/2011/08/31/report-social-media-crises-on-rise-be-prepared-by-climbing-the-social-business-hierarchy-of-needs/
Pinterest:
http://www.vericant.com/over-the-great-firewall-using-pinterest/
TRAINING
http://mashable.com/2012/03/10/employee-social-media/
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