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Schools and Social Media

Page history last edited by Shelley 8 years, 2 months ago

Schools and Social Media

 

Social Media Reading List for School Leadership:

http://newhampton.wikispaces.com/Social+Media+Reading+List

Three minute video overview about the list is here: http://www.youtube.com/watch?v=H--oM2oipbo


George Couros' posts for school adminstrators:

http://connectedprincipals.com/archives/5786

 

Unmasking Digital Truth:

http://unmaskdigitaltruth.pbworks.com/

 

Dear Head of School:

http://www.edsocialmedia.com/2009/04/dear-head-of-school/

 

Lorrie Jackson: 

http://www.edsocialmedia.com/2009/04/fast-track-your-social-media-marketing-plan/

http://lorriej.wordpress.com/2009/04/14/independent-schools-and-twitter-best-practices/

http://www.squidoo.com/schoolmarketingsocialmedia

http://lorriej.wordpress.com/2009/07/11/your-school-site-and-social-media/

 

William Stites (MKA):

http://www.edsocialmedia.com/2009/05/social-media-in-travel-programs-part-1-overview/

 

Jason Ramsden:

http://www.edsocialmedia.com/2009/05/"knowledge-mining-with-social-media"/

 

What to include in your social media publishing schedule:

http://www.edsocialmedia.com/2011/04/what-to-include-in-your-social-media-publishing-schedule-part-two/

 

Upper Canada College case study

http://www.edsocialmedia.com/2009/04/case-study-upper-canada-college/

 

ISEnet's NING listing of schools that Tweet:

http://isenet.ning.com/page/twitter-feed-from-independent

 

Elizabeth Allen: http://www.alumnifutures.com/2009/04/managing-linkedin-alumni-groups.html

 

Colgate University's microblog: http://colgateuniversity.wordpress.com/

 

Case Commission on Alumni Relations: http://www.alumnifutures.com/2009/04/what-is-the-commission-on-alumni-relations.html

 

Brad Ward on differentiation:

http://squaredpeg.com/index.php/2009/12/16/differentiation-higher-ed-marketing/

 

Martin Kelley:

http://www.facebook.com/note.php?note_id=171916270514&id=73354222901&ref=share

http://www.youtube.com/watch?v=olXNcOGMaS8

 

Tools to monitor reputation online:

http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html

 

Measuring results:

http://altitudebranding.com/2009/06/the-difference-between-hard-and-hard-work/

 

Looking at social media as crm:

http://www.socialmediamarketinguk.com/social-crm-the-next-big-thing

Strategic thinking & blogs: http://www.chrisbrogan.com/strategic-blogging-and-some-tactics-to-nail-it/

 

Social media education:

http://doteduguru.com/id3162-help-me-help-you-social-media-education.html

 

Social Media System for Schools

http://www.schneiderb.com/my-social-media-system-for-schools/

 

Social media for higher ed:

http://doteduguru.com/id3264-eduweb-2009-live-blog-twitter-for-higher-ed.html

 

Listening to HS alum tweets:

http://alumtweet.com/index.cfm?

 

Best Practices for Training Content Contributors

http://doteduguru.com/id4338-best-practices-for-training-content-contributors.html

 

http://socialmediaschools.com/

 

http://www.ptotoday.com/ptoblog/parent-involvement/2009/07/07/my-tip-of-the-week-parent-involvement-and-the-classroom-connection/

 

Does Self-Promotion = Community Building?

http://davefleet.com/2009/07/selfpromotion-equal-communitybuilding/

 

Can Social Media Be Taught?

http://adamhcohen.com/can-social-media-be-taught

 

Alumni Lists:

http://listorious.com/EtiquetteWise/alumni-associations

 

It's not tech vs. no tech.

It's active tech vs. passive tech.

http://teachpaperless.blogspot.com/2009/07/problem-with-naked-classrooms.html

 

David Truss:

http://pairadimes.davidtruss.com/future-of-education-open-distributed/

 

Developing a Social Media Plan:

http://searchenginewatch.com/3634650

 

Should CEO's and Exec Directors Use Social Media?

http://beth.typepad.com/beths_blog/2010/02/should-ceos-and-executive-directors-use-social-media.html

 

Here comes outcomes-oriented promotion! (saw this tweet in my stream on 7/30/09):

PurchaseSUNY Purchase Music alum Jenny Owen Young in Nashville Music Scene http://tinyurl.com/lydcy5

 

MacArthur Foundation: http://digitallearning.macfound.org

 

Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

http://www.youtube.com/watch?v=sIFYPQjYhv8

 

http://www.newcommunityrules.com/ - Social Marketing fabulousity

 

Video & reading list on social media for schools:

http://www.dangerouslyirrelevant.org/2010/04/video-social-media-reading-list-for-school-leaders.html

 

Brad Ward's (Blue Fuego) presentation at NACAC 2009: http://bluefuego.com/index.php/nacac-2009/

 

 

 

"Everyone is my potential teacher. Do we think about ourselves as the people students can learn FROM? Or the people who they can learn WITH? That's a shift that needs to happen. And we have to figure out a way to enable our students to connect. The rewards SO far outweigh the risks." ~ Will Richardson

 

http://blip.tv/file/2313087 (Will Richardson in a breakout session at the 2009 Whipple Hill User Conference)

 

EdSocial Media

http://www.edsocialmedia.com/2011/11/getting-started-with-google-pages/

(EdSocial Media recorded webinar; 45 min.)

 

http://www.edsocialmedia.com/2012/04/a-day-full-of-social-media-content-education/

(EdSocial Media post-conference report)

 

Ben Jones (then MIT blogs, now Oberlin) keynote at EdSocial Media 2010:

http://www.whipplehill.com/news/podcasts/benjones.aspx

 

Will Richardson?:

http://www.edsocialmedia.com/2009/11/edsocialmedia-bootcamp-keynote-st-johns-prep/

 

Chris Brogan:

Social Media Projects You Could Start Today

Scaling Social Media

 

Reasons to resist Facebook:

http://doyle-scienceteach.blogspot.com/2010/08/5-reasons-teacher-should-avoid-facebook.html

 

Chris Brogan:

http://www.edsocialmedia.com/2010/09/7-questions-with-brogan-chris-brogan/

"I visited a charter school recently where they’re raising salmon from eggs, and doing so with a sister school in Ireland over skype. That one little exercise got me excited enough to think about my kid attending that school instead of public. With one little YouTube video showing that experiment off, I’d imagine hundreds more potential applicants. Why wouldn’t you share content that shows off how excellent your school is? It’s much better than an ad."

 

Yammer video:

http://www.cnn.com/video/data/2.0/video/bestoftv/2011/06/14/exp.nr.simon.yammer.work.cnn.html

 

Lyn Hilt talks about Blogging "show & tell": http://www.connectedprincipals.com/archives/2677

 

Creating a plan/ SEO

 

http://www.ragan.com/Main/Articles/45223.aspx (15 minutes every morning)

 

http://www.seomoz.org/blog/how-to-perform-the-worlds-greatest-seo-audit

 

http://socialmediatoday.com/ckieff/560513/what-s-your-social-media-strategy

 

http://www.chrisbrogan.com/work-the-plan/

 

http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/

 

http://www.seomoz.org/blog/grassroots-seo-strategy-process-life-cycle

 

http://www.seomoz.org/beginners-guide-to-seo

 

http://www.schneiderb.com/what-is-a-landing-page-and-why-you-need-one/

 

http://www.inboundpro.net/how-to-create-effective-start-here-page

 

http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012

 

http://www.mackcollier.com/social-media-consulting/social-media-strategy-audit/

 

http://www.mpdailyfix.com/12-must-have-resources-for-getting-started-with-seo/

 

http://www.seomoz.org/blog/youtube-ranking-factors-whiteboard-friday

 

http://www.seomoz.org/beginners-guide-to-seo/keyword-research

 

Listening/Monitoring/Dashboard

 

http://doteduguru.com/id3764-building-your-own-listening-post.html

 

http://www.briansolis.com/2009/11/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media/

 

http://brandsavant.com/turning-social-media-monitoring-into-research/

 

Where to Put Your Lever/ Making the Case

 

http://www.forbes.com/sites/christinecomaford/2012/06/19/if-you-are-not-social-you-will-shrink-10-steps-to-becoming-a-social-business/

 

http://www.e4africa.co.za/?p=1064

 

http://learningcircuits.blogspot.com/2009/11/presenting-value-of-social-media-for.html

 

NMSH principal interview by @ShellTerrell

http://teacherbootcamp.edublogs.org/2009/11/18/equipping-schools-with-tech-interview-with-eric-sheninger/

 

http://www.fastcompany.com/1829981/straight-talk-about-social-media-a-qa-with-jason-falls ("No Bullshit Social Media" interview w/ Jason Falls) 

 

Harold Jarche on Social Learning:

http://www.jarche.com/2009/11/the-value-of-social-media-for-learning/

 

Why you should use social media (George Couros):

http://georgecouros.ca/blog/archives/1161

 

10 Ways Schools Are Using Social Media: http://www.eschoolnews.com/2011/10/21/ten-ways-schools-are-using-social-media-effectively/

 

http://blogs.hbr.org/cs/2011/11/social_media_success_is_about.html

 

Getting started: http://www.christopherspenn.com/2012/01/how-do-i-get-started/

 

http://www.gartner.com/it/products/research/media_products/social_org/index.jsp

@bradleyanthonyj @markpmcdonald

(Overview: http://hbr.org/product/the-social-organization-how-to-use-social-media-to/an/10536-HBK-ENG

http://blogs.gartner.com/anthony_bradley/2011/10/31/social-media-versus-knowledge-management/

 

http://www.likeable.com/2011/11/tips-to-consider-for-your-2012-social-media-plan/

The key to social success is knowing WHO your audience is and HOW to build an effective relationship with them.

 

http://www.briansolis.com/2012/05/the-path-from-a-social-brand-to-a-social-business/

 

http://www.sla-ecommerce.com/2011/03/implementing-effective-social-media.html

Some companies may utilize social media as a way to build an email list of prospective customers, while others may wish to use it as a way to brand their company as a thought leader in the marketplace.

 

http://23ca.wordpress.com/2011/11/09/would-you-follow-your-own-firms-social-media-site/

Your social media presence is a living, growing organism.  If you feed it with the right food and nurture it … it will give great rewards and satisfaction. 

 

http://blogs.hbr.org/cs/2011/11/separate_social_media_from_mar.html

Think about how you can create mass collaboration and become a social organization.

 

http://www.ragan.com/Main/Articles/44931.aspx (Making the Case)

 

Email campaigns

http://www.whatcounts.com/resources/webinars-page-lr/choose-your-own-email-marketing-webinar/

 

http://www.whatcounts.com/resources/webinars-page-lr/advanced-emailsocial-integration-webinar/

(Chris Penn's webinars)

 

http://blog.hubspot.com/blog/tabid/6307/bid/33083/27-Ways-to-Slice-Dice-Your-Email-List-for-Better-Segmentation.aspx

 

http://www.whatcounts.com/2012/05/6-ways-to-make-your-email-marketing-more-human/

 

Blogging

Blog as lab:

http://bestbloggingtipsonline.com/7-ways-to-use-your-blog-as-a-lab-even-if-you-sucked-at-science/

 

http://www.convinceandconvert.com/social-media-marketing/11-must-dos-for-the-serious-blogger/

 

Blog from the top:

http://principalj.blogspot.com/2011/12/leading-way-with-staff-memos.html

 

Blogging: http://goodthingsatkent.wordpress.com/

 

Adding value:

http://rossdawson.com/frameworks/newsscape/

 

http://www.inboundnow.com/5-reasons-why-a-blog-would-benefit-your-business-online-presence/

 

Pinterest

http://kirstencweiss.wordpress.com/2012/08/16/how-to-build-the-perfect-marketing-pin-on-pinterest/

 

http://www.ragan.com/Main/Articles/45277.aspx

 

Calls to Action

 

http://blog.hubspot.com/blog/tabid/6307/bid/33483/How-to-Easily-Create-Professional-Looking-CTAs-in-PowerPoint-Tutorial.aspx

 

General Social Media tips

 

Workflow:

http://www.britopian.com/2012/08/12/operationalize-your-content-marketing-strategy/

 

Leadership:

http://connectedsuperintendent.wordpress.com/

 

Crisis management strategies vid:

http://www.youtube.com/watch?v=cy01yleffYw

 

Recommended Social Media books:

http://windmillnetworking.com/2011/12/19/best-social-media-books-2011/

 

http://web.vanderbilt.edu/resources/social-media-handbook/best-practices-social-media/

Vanderbilt University's "best practices" site

 

http://michaelgallagher.posterous.com/creating-new-academic-networks-with-commons-i

"These Commons approaches, while perfectly fine for what they are designed to do are essentially walled garden approaches."

 

http://www.bestcollegesonline.com/blog/2011/11/28/20-best-ted-talks-for-students-of-social-media/

 

Assessing for awareness:

http://www.ryanbretag.com/blog/?p=2747

 

20 Do's & Don't

http://www.toprankblog.com/2011/12/20-social-media-dos-donts/

 

How to be a thought-leader DJ:

http://blogbrevity.posterous.com/content-curation-for-twitter-how-to-be-a-thou

 

The power of noticing:

http://www.youtube.com/watch?feature=player_embedded&v=7FHdHUzRnms#!

 

Event marketing

http://www.schneiderb.com/media-growl-annual-auction/

 

Content marketing

http://blog.junta42.com/2012/02/history-content-marketing-storytelling/

 

Content marketing hashtags:

http://www.ragan.com/Main/Articles/45305.aspx

 

Seven Mistakes Independent Schools Make on Their Websites:

http://www.enrollmentcatalyst.com/2012/04/26/seven-mistakes-private-schools-make-on-their-website/

 

Intro to 7 most popular social networks

http://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspx

 

Storytelling Tips:

http://www.forbes.com/sites/kareanderson/2012/08/18/5-ways-storytelling-can-boost-participation-and-performance/

 

Analysis & measurement

 

http://brandsavant.com/turning-social-media-monitoring-into-research/

 

http://www.essentialanalysis.org/files/data_analysis_for_school_improvement.pdf

 

http://www.scoop.it/t/social-media-and-nonprofits-measurement

 

http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/

 

http://econsultancy.com/us/blog/8667-which-social-networks-should-you-focus-on-in-2012-infographic

 

http://www.prdaily.com/Main/Articles/10711.aspx

 

Analytics: http://visibli.com/

 

http://www.edsocialmedia.com/2011/11/social-media-branding-composing-a-cohesive-tune/

 

http://supportyourlocalcinema.com/profiles/blogs/a-question-of-trust-connecting-with-audiences-online

 

http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/

 

http://analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html

 

http://thenextweb.com/socialmedia/2012/04/15/a-case-for-analytics-if-youre-not-measuring-youre-not-marketing/

 

http://www.socialbrite.org/2012/04/26/measure-social-media-traffic-with-google-analytics

 

Tools

 

http://www.causevox.com/blog/2012/09/20/six-social-media-tools-for-online-fundraising/

 

VIDEO

 

http://bundlepost.wordpress.com/2012/01/27/social-media-and-video-what-you-need-to-know/

 

Live-streaming: http://www.hammondschool.tv/

 

Video ideas:

http://www.youtube.com/watch?v=FgND3TADhfc (Thanksgiving)

 

Back to school: https://www.d-e.org/podium/default.aspx?t=52562&a=163196

(student-produced, describe something essential about yourself or a dream... stop action w/ chalkboard)

 

"One question" videos...

What was the hardest thing you tackled this year?

What is the thing you'll miss most about RPS?

What did your counselor help you with?

What are you proud of about your year this year?

What are you looking forward to this year?

If you could design the perfect course, what would that look like?

What has been your favorite moment as a learner so far this year?

 

http://www.youtube.com/watch?feature=player_embedded&v=p352_cQ-Rgw

 

CauseVox's (Rob Wu) framework:

  • Clear – Describe the campaign clearly and call out the action you want the audience to take, if any.
  • One Idea – Distill your program and mission into one idea that is easily remembered.
  • Metrics – Include metrics to appeal to the quantitative and analytical sides. Show days, amounts, and trends.
  • Personal – Help the audience connect to your constituents or yourself. Have a personality. You don’t need a professionally created video.
  • Emotive – Make the content emotive to help the reader relate and see the importance of your campaign.
  • Latch – Use mixed media to capture audiences. Video is the richest form of online communication. Your story is important; it is also unlike any others. Use it to compel others to join your cause.

 

Why video is more powerful than direct mail: 

http://www.justgabe.com/2012/03/30/marketing-on-a-tight-budget/

 

Open Source video editor: http://www.pcworld.com/businesscenter/article/230531/free_openshot_video_editor_is_tremendous.html

 

 

Inbound/ Content Marketing

 

Inbound marketing options:

http://www.schneiderb.com/inbound-marketing-for-schools-survey/

 

Inbound marketing:

http://blog.muckrack.com/post/14255877689/inbound-pr-no-spam-happy-journalists-great-results

 

Content marketing:

http://blog.kissmetrics.com/guide-to-content-marketing/

 

http://www.seomoz.org/blog/9-tangible-linkable-asset-ideas-and-how-to-build-links-to-them

 

Content life-cycle (graphic):
http://visual.ly/higher-ed-web-content-cycle 

 

http://www.seomoz.org/blog/how-to-build-and-operate-a-content-marketing-machine

 

http://lecb.physics.lsa.umich.edu/CWIS/SPT--BrowseResources.php?ParentId=660

 

http://www.conversationagent.com/2012/04/50-content-ideas-to-create-buzz.html

 

LinkedIn Groups: http://blog.linkedin.com/2011/12/08/design-group-statistics/

 

http://socialfresh.com/5-social-marketing-lessons-from-social-fresh-baltimore/

 

OPS (other peoples' sites):

http://www.proctoracademy.org/academic_lens/default.asp

 

http://www.janrain.com/blogs/on-demand-webinar-tips-extend-your-social-strategy-your-site

(video)

 

Word-of-mouth:

http://wordofmouth.org/blog/newsletter/5-defenses-against-negative-word-of-mouth

 

Two kinds of order: spontaneous & designed

http://www.ertnet.demon.co.uk/2kinds.html

 

http://www.deirdrebreakenridge.com/

PRStudChat (Wednesdays at 8:30pm), @dbreakenridge on Twitter, central NJ

 

http://www.successful-blog.com/1/even-cheap-is-expensive-when-the-model-doesnt-work/

How to we tell those who don't want to know?

 

http://www.techsoup.org/learningcenter/internet/webinars/page13207.cfm

Digital Storytelling

 

Social media old-timers Twitter list:

https://twitter.com/#!/maggiefox/social-media-old-timers

 

Quasi-democratic community curation; the University of Rochester's Photo Friday:

http://www.rochester.edu/largepics/friday20jan12/

 

http://www.mackcollier.com/how-much-does-social-media-cost-in-2011/

 

http://www.mguhlin.org/2012/02/moment-by-moment-social-media-for.html

 

http://www.admission.org/professional-development/webinars/socially-acceptable-social-media-and-admission/index.aspx

 

Analysis of social media crises:

http://www.web-strategist.com/blog/2011/08/31/report-social-media-crises-on-rise-be-prepared-by-climbing-the-social-business-hierarchy-of-needs/

 

Content marketing secrets:

http://www.slideshare.net/toprank/29-content-marketing-secrets-ebook-14128438

 

Pinterest:

 

http://www.vericant.com/over-the-great-firewall-using-pinterest/

 

TRAINING

 

http://mashable.com/2012/03/10/employee-social-media/

 

 

 

 

 

 

 

 

 

 

 

 

Comments (1)

Shelley said

at 7:18 am on Dec 17, 2011

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