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Schools and Social Media

Page history last edited by Shelley 11 years, 7 months ago

Schools and Social Media

Social Media Reading List for School Leadership:

http://newhampton.wikispaces.com/Social+Media+Reading+List

Three minute video overview about the list is here: http://www.youtube.com/watch?v=H--oM2oipbo

George Couros' posts for school adminstrators:

http://connectedprincipals.com/archives/5786

Unmasking Digital Truth:

http://unmaskdigitaltruth.pbworks.com/

Dear Head of School:

http://www.edsocialmedia.com/2009/04/dear-head-of-school/

Lorrie Jackson:

http://www.edsocialmedia.com/2009/04/fast-track-your-social-media-marketing-plan/

http://lorriej.wordpress.com/2009/04/14/independent-schools-and-twitter-best-practices/

http://www.squidoo.com/schoolmarketingsocialmedia

http://lorriej.wordpress.com/2009/07/11/your-school-site-and-social-media/

William Stites (MKA):

http://www.edsocialmedia.com/2009/05/social-media-in-travel-programs-part-1-overview/

Jason Ramsden:

http://www.edsocialmedia.com/2009/05/"knowledge-mining-with-social-media"/

What to include in your social media publishing schedule:

http://www.edsocialmedia.com/2011/04/what-to-include-in-your-social-media-publishing-schedule-part-two/

Upper Canada College case study

http://www.edsocialmedia.com/2009/04/case-study-upper-canada-college/

ISEnet's NING listing of schools that Tweet:

http://isenet.ning.com/page/twitter-feed-from-independent

Elizabeth Allen: http://www.alumnifutures.com/2009/04/managing-linkedin-alumni-groups.html

Colgate University's microblog: http://colgateuniversity.wordpress.com/

Case Commission on Alumni Relations: http://www.alumnifutures.com/2009/04/what-is-the-commission-on-alumni-relations.html

Brad Ward on differentiation:

http://squaredpeg.com/index.php/2009/12/16/differentiation-higher-ed-marketing/

Martin Kelley:

http://www.facebook.com/note.php?note_id=171916270514&id=73354222901&ref=share

http://www.youtube.com/watch?v=olXNcOGMaS8

Tools to monitor reputation online:

http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html

Measuring results:

http://altitudebranding.com/2009/06/the-difference-between-hard-and-hard-work/

Looking at social media as crm:

http://www.socialmediamarketinguk.com/social-crm-the-next-big-thing

Strategic thinking & blogs: http://www.chrisbrogan.com/strategic-blogging-and-some-tactics-to-nail-it/

Social media education:

http://doteduguru.com/id3162-help-me-help-you-social-media-education.html

Social Media System for Schools

http://www.schneiderb.com/my-social-media-system-for-schools/

Social media for higher ed:

http://doteduguru.com/id3264-eduweb-2009-live-blog-twitter-for-higher-ed.html

Listening to HS alum tweets:

http://alumtweet.com/index.cfm?

Best Practices for Training Content Contributors

http://doteduguru.com/id4338-best-practices-for-training-content-contributors.html

http://socialmediaschools.com/

http://www.ptotoday.com/ptoblog/parent-involvement/2009/07/07/my-tip-of-the-week-parent-involvement-and-the-classroom-connection/

Does Self-Promotion = Community Building?

http://davefleet.com/2009/07/selfpromotion-equal-communitybuilding/

Can Social Media Be Taught?

http://adamhcohen.com/can-social-media-be-taught

Alumni Lists:

http://listorious.com/EtiquetteWise/alumni-associations

It's not tech vs. no tech.

It's active tech vs. passive tech.

http://teachpaperless.blogspot.com/2009/07/problem-with-naked-classrooms.html

David Truss:

http://pairadimes.davidtruss.com/future-of-education-open-distributed/

Developing a Social Media Plan:

http://searchenginewatch.com/3634650

Should CEO's and Exec Directors Use Social Media?

http://beth.typepad.com/beths_blog/2010/02/should-ceos-and-executive-directors-use-social-media.html

Here comes outcomes-oriented promotion! (saw this tweet in my stream on 7/30/09):

PurchaseSUNY Purchase Music alum Jenny Owen Young in Nashville Music Scene http://tinyurl.com/lydcy5

MacArthur Foundation: http://digitallearning.macfound.org

Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

http://www.youtube.com/watch?v=sIFYPQjYhv8

http://www.newcommunityrules.com/ - Social Marketing fabulousity

Video & reading list on social media for schools:

http://www.dangerouslyirrelevant.org/2010/04/video-social-media-reading-list-for-school-leaders.html

Brad Ward's (Blue Fuego) presentation at NACAC 2009: http://bluefuego.com/index.php/nacac-2009/

"Everyone is my potential teacher. Do we think about ourselves as the people students can learn FROM? Or the people who they can learn WITH? That's a shift that needs to happen. And we have to figure out a way to enable our students to connect. The rewards SO far outweigh the risks." ~ Will Richardson

http://blip.tv/file/2313087 (Will Richardson in a breakout session at the 2009 Whipple Hill User Conference)

EdSocial Media

http://www.edsocialmedia.com/2011/11/getting-started-with-google-pages/

(EdSocial Media recorded webinar; 45 min.)

http://www.edsocialmedia.com/2012/04/a-day-full-of-social-media-content-education/

(EdSocial Media post-conference report)

Ben Jones (then MIT blogs, now Oberlin) keynote at EdSocial Media 2010:

http://www.whipplehill.com/news/podcasts/benjones.aspx

Will Richardson?:

http://www.edsocialmedia.com/2009/11/edsocialmedia-bootcamp-keynote-st-johns-prep/

Chris Brogan:

Social Media Projects You Could Start Today

Scaling Social Media

Reasons to resist Facebook:

http://doyle-scienceteach.blogspot.com/2010/08/5-reasons-teacher-should-avoid-facebook.html

Chris Brogan:

http://www.edsocialmedia.com/2010/09/7-questions-with-brogan-chris-brogan/

"I visited a charter school recently where they’re raising salmon from eggs, and doing so with a sister school in Ireland over skype. That one little exercise got me excited enough to think about my kid attending that school instead of public. With one little YouTube video showing that experiment off, I’d imagine hundreds more potential applicants. Why wouldn’t you share content that shows off how excellent your school is? It’s much better than an ad."

Yammer video:

http://www.cnn.com/video/data/2.0/video/bestoftv/2011/06/14/exp.nr.simon.yammer.work.cnn.html

Lyn Hilt talks about Blogging "show & tell": http://www.connectedprincipals.com/archives/2677

Creating a plan/ SEO

http://www.ragan.com/Main/Articles/45223.aspx (15 minutes every morning)

http://www.seomoz.org/blog/how-to-perform-the-worlds-greatest-seo-audit

http://socialmediatoday.com/ckieff/560513/what-s-your-social-media-strategy

http://www.chrisbrogan.com/work-the-plan/

http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/

http://www.seomoz.org/blog/grassroots-seo-strategy-process-life-cycle

http://www.seomoz.org/beginners-guide-to-seo

http://www.schneiderb.com/what-is-a-landing-page-and-why-you-need-one/

http://www.inboundpro.net/how-to-create-effective-start-here-page

http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012

http://www.mackcollier.com/social-media-consulting/social-media-strategy-audit/

http://www.mpdailyfix.com/12-must-have-resources-for-getting-started-with-seo/

http://www.seomoz.org/blog/youtube-ranking-factors-whiteboard-friday

http://www.seomoz.org/beginners-guide-to-seo/keyword-research

Listening/Monitoring/Dashboard

http://doteduguru.com/id3764-building-your-own-listening-post.html

http://www.briansolis.com/2009/11/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media/

http://brandsavant.com/turning-social-media-monitoring-into-research/

Where to Put Your Lever/ Making the Case

http://www.forbes.com/sites/christinecomaford/2012/06/19/if-you-are-not-social-you-will-shrink-10-steps-to-becoming-a-social-business/

http://www.e4africa.co.za/?p=1064

http://learningcircuits.blogspot.com/2009/11/presenting-value-of-social-media-for.html

NMSH principal interview by @ShellTerrell

http://teacherbootcamp.edublogs.org/2009/11/18/equipping-schools-with-tech-interview-with-eric-sheninger/

http://www.fastcompany.com/1829981/straight-talk-about-social-media-a-qa-with-jason-falls ("No Bullshit Social Media" interview w/ Jason Falls)

Harold Jarche on Social Learning:

http://www.jarche.com/2009/11/the-value-of-social-media-for-learning/

Why you should use social media (George Couros):

http://georgecouros.ca/blog/archives/1161

10 Ways Schools Are Using Social Media: http://www.eschoolnews.com/2011/10/21/ten-ways-schools-are-using-social-media-effectively/

http://blogs.hbr.org/cs/2011/11/social_media_success_is_about.html

Getting started: http://www.christopherspenn.com/2012/01/how-do-i-get-started/

http://www.gartner.com/it/products/research/media_products/social_org/index.jsp

@bradleyanthonyj @markpmcdonald

(Overview: http://hbr.org/product/the-social-organization-how-to-use-social-media-to/an/10536-HBK-ENG

http://blogs.gartner.com/anthony_bradley/2011/10/31/social-media-versus-knowledge-management/

http://www.likeable.com/2011/11/tips-to-consider-for-your-2012-social-media-plan/

The key to social success is knowing WHO your audience is and HOW to build an effective relationship with them.

http://www.briansolis.com/2012/05/the-path-from-a-social-brand-to-a-social-business/

http://www.sla-ecommerce.com/2011/03/implementing-effective-social-media.html

Some companies may utilize social media as a way to build an email list of prospective customers, while others may wish to use it as a way to brand their company as a thought leader in the marketplace.

http://23ca.wordpress.com/2011/11/09/would-you-follow-your-own-firms-social-media-site/

Your social media presence is a living, growing organism. If you feed it with the right food and nurture it … it will give great rewards and satisfaction.

http://blogs.hbr.org/cs/2011/11/separate_social_media_from_mar.html

Think about how you can create mass collaboration and become a social organization.

http://www.ragan.com/Main/Articles/44931.aspx (Making the Case)

Email campaigns

http://www.whatcounts.com/resources/webinars-page-lr/choose-your-own-email-marketing-webinar/

http://www.whatcounts.com/resources/webinars-page-lr/advanced-emailsocial-integration-webinar/

(Chris Penn's webinars)

http://blog.hubspot.com/blog/tabid/6307/bid/33083/27-Ways-to-Slice-Dice-Your-Email-List-for-Better-Segmentation.aspx

http://www.whatcounts.com/2012/05/6-ways-to-make-your-email-marketing-more-human/

Blogging

Blog as lab:

http://bestbloggingtipsonline.com/7-ways-to-use-your-blog-as-a-lab-even-if-you-sucked-at-science/

http://www.convinceandconvert.com/social-media-marketing/11-must-dos-for-the-serious-blogger/

Blog from the top:

http://principalj.blogspot.com/2011/12/leading-way-with-staff-memos.html

Blogging: http://goodthingsatkent.wordpress.com/

Adding value:

http://rossdawson.com/frameworks/newsscape/

http://www.inboundnow.com/5-reasons-why-a-blog-would-benefit-your-business-online-presence/

http://kirstencweiss.wordpress.com/2012/08/16/how-to-build-the-perfect-marketing-pin-on-pinterest/

http://www.ragan.com/Main/Articles/45277.aspx

Calls to Action

http://blog.hubspot.com/blog/tabid/6307/bid/33483/How-to-Easily-Create-Professional-Looking-CTAs-in-PowerPoint-Tutorial.aspx

General Social Media tips

Workflow:

http://www.britopian.com/2012/08/12/operationalize-your-content-marketing-strategy/

Leadership:

http://connectedsuperintendent.wordpress.com/

Crisis management strategies vid:

http://www.youtube.com/watch?v=cy01yleffYw

Recommended Social Media books:

http://windmillnetworking.com/2011/12/19/best-social-media-books-2011/

http://web.vanderbilt.edu/resources/social-media-handbook/best-practices-social-media/

Vanderbilt University's "best practices" site

http://michaelgallagher.posterous.com/creating-new-academic-networks-with-commons-i

"These Commons approaches, while perfectly fine for what they are designed to do are essentially walled garden approaches."

http://www.bestcollegesonline.com/blog/2011/11/28/20-best-ted-talks-for-students-of-social-media/

Assessing for awareness:

http://www.ryanbretag.com/blog/?p=2747

20 Do's & Don't

http://www.toprankblog.com/2011/12/20-social-media-dos-donts/

How to be a thought-leader DJ:

http://blogbrevity.posterous.com/content-curation-for-twitter-how-to-be-a-thou

The power of noticing:

http://www.youtube.com/watch?feature=player_embedded&v=7FHdHUzRnms#!

Event marketing

http://www.schneiderb.com/media-growl-annual-auction/

Content marketing

http://blog.junta42.com/2012/02/history-content-marketing-storytelling/

Content marketing hashtags:

http://www.ragan.com/Main/Articles/45305.aspx

Seven Mistakes Independent Schools Make on Their Websites:

http://www.enrollmentcatalyst.com/2012/04/26/seven-mistakes-private-schools-make-on-their-website/

Intro to 7 most popular social networks

http://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspx

Storytelling Tips:

http://www.forbes.com/sites/kareanderson/2012/08/18/5-ways-storytelling-can-boost-participation-and-performance/

Analysis & measurement

http://brandsavant.com/turning-social-media-monitoring-into-research/

http://www.essentialanalysis.org/files/data_analysis_for_school_improvement.pdf

http://www.scoop.it/t/social-media-and-nonprofits-measurement

http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/

http://econsultancy.com/us/blog/8667-which-social-networks-should-you-focus-on-in-2012-infographic

http://www.prdaily.com/Main/Articles/10711.aspx

Analytics: http://visibli.com/

http://www.edsocialmedia.com/2011/11/social-media-branding-composing-a-cohesive-tune/

http://supportyourlocalcinema.com/profiles/blogs/a-question-of-trust-connecting-with-audiences-online

http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/

http://analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html

http://thenextweb.com/socialmedia/2012/04/15/a-case-for-analytics-if-youre-not-measuring-youre-not-marketing/

http://www.socialbrite.org/2012/04/26/measure-social-media-traffic-with-google-analytics

Tools

http://www.causevox.com/blog/2012/09/20/six-social-media-tools-for-online-fundraising/

VIDEO

http://bundlepost.wordpress.com/2012/01/27/social-media-and-video-what-you-need-to-know/

Live-streaming: http://www.hammondschool.tv/

Video ideas:

http://www.youtube.com/watch?v=FgND3TADhfc (Thanksgiving)

Back to school: https://www.d-e.org/podium/default.aspx?t=52562&a=163196

(student-produced, describe something essential about yourself or a dream... stop action w/ chalkboard)

"One question" videos...

What was the hardest thing you tackled this year?

What is the thing you'll miss most about RPS?

What did your counselor help you with?

What are you proud of about your year this year?

What are you looking forward to this year?

If you could design the perfect course, what would that look like?

What has been your favorite moment as a learner so far this year?

http://www.youtube.com/watch?feature=player_embedded&v=p352_cQ-Rgw

CauseVox's (Rob Wu) framework:

Clear – Describe the campaign clearly and call out the action you want the audience to take, if any.
One Idea – Distill your program and mission into one idea that is easily remembered.
Metrics – Include metrics to appeal to the quantitative and analytical sides. Show days, amounts, and trends.
Personal – Help the audience connect to your constituents or yourself. Have a personality. You don’t need a professionally created video.
Emotive – Make the content emotive to help the reader relate and see the importance of your campaign.
Latch – Use mixed media to capture audiences. Video is the richest form of online communication. Your story is important; it is also unlike any others. Use it to compel others to join your cause.

Why video is more powerful than direct mail:

http://www.justgabe.com/2012/03/30/marketing-on-a-tight-budget/

Open Source video editor: http://www.pcworld.com/businesscenter/article/230531/free_openshot_video_editor_is_tremendous.html